Digital Brand Activation campaign, conceived & directed By Alexandre Silberstein
"Coperni Summer Camp, is a series of interactive games playable from your smartphone via the instagram application. No need to download a second app or use a complicated filter. Thought around the most basic functions of Instagram: touch, swipe and add images to favorites. You will be able to solve puzzles or crosswords but also assemble a puzzle through your library of recorded items. If you line them up and save them in the correct order, the pieces will line up and the mystery image will appear. Other games, videos and photographs are to be discovered. The project has been specially designed for summer 2020."