Coperni - Arcade FW 19
Art direction, design & video
“Coperni Arcade is a series of interactive games playable from your smartphone via the instagram application based solely on the stories function. The wish was to divert our way of using Instagram: make it a fun as a recreational experience. How the gestures we make, from scrolling, taping or just freezing these contents can lead us to play and discover at the same time. A dozen games were devised, from dressing a walking model to trying to catch the brand's logo. Follow @Coperni on Instagram from your mobile phone. Access the stories and choose "Arcade" to play. Enjoy!"